APPROACH

                    We helped the client by building customer profiles for all customers who visited website on the basis of:

                    1. Website activity
                    2. Transactional behavior over a period of one year
                      • Revenue generated prior to and post RFQ submission
                      • Days taken to transact post RFQ submission
                    3. Customer Demographics
                      • Age of customer – New/Existing customers
                      • Customer Type – Construction/Commercial customers etc.

                    Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

                    KEY BENEFITS

                    • Helped client determine if their website is an alternate method to conduct their business
                    • Enabled directed targeting by tracking customer behaviour on digital channels

                    RESULTS

                    • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
                    • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

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