APPROACH

                    • Baseline Pricing saving 20% of effort? by mapping client’s database with Dun & Bradstreet to acquire Company Profile Information.
                    • Optimal discount Structure using look alike analysis reducing the overall targeting cost at campaigns.
                    • Automated & optimized claims allocation by comparing cost per lead and past transactional data.
                    • Automated dashboard and simulator to help Sales and pricing identify insights and opportunities

                    KEY BENEFITS

                    • Pricing and Sales Strategy teams got more visibility into the reasons behind the missed opportunity
                    • More time and dollar savings by moving to automated claims processing process

                    RESULTS

                    • $3.6M in missed opportunity identified
                    • 10,000 claims a year validated & processed in under 10 minutes after automation, compared to, sometimes, days spent on a single claim in the old process
                    • Dashboard and simulator integrated into Salesforce.com application for easy adoption

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